Latitude festival, held every July in the beautiful Henham Park in Suffolk, offers a heady mix of music, literature, comedy, theatre, kids activities and a mass of performing arts. And, for the past three years, the festival has included a science strand.
Nestled in amongst the trees stands the Wellcome Trust Hub, a tent where a scientists and collaborators present the latest thinking and research. Activities also surround the Hub where visitors can drop-in to experience a mix of arts and science.
Working with Jenesys Associates we have been evaluating the science supported by the Wellcome Trust at the event. A combination of chalk boards, interviews and surveys gave us a view of how the Latitude audience interacted with and value science at cultural venues.