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Latitude festival, held every July in the beautiful Henham Park in Suffolk, offers a heady mix of music, literature, comedy, theatre, kids activities and a mass of performing arts. And, for the past three years, the festival has included a science strand.

Nestled in amongst the trees stands the Wellcome Trust Hub, a tent where a scientists and collaborators present the latest thinking and research. Activities also surround the Hub where visitors can drop-in to experience a mix of arts and science.

Working with Jenesys Associates we have been evaluating the science supported by the Wellcome Trust at the event.

Our research provided insights into who were interacting with the science activities, and what they were getting out of it. We also were able to identify opportunities for development and provide a view on the wider context of science as a cultural activity.